--- title: "metadata.io | Build and Run B2B Campaigns" url: https://metadata.io/ description: "Create audiences, landing pages and ads. Run and optimize B2B campaigns from one place, with goals, budgets and approvals set by your team." source: metadata.io --- # Build and run B2B campaigns. In one product. Create audiences, landing pages and ads. Run and optimize campaigns from one place. Your team sets goals, budgets and approvals. Use Metadata in [the app](https://platform.metadata.io), [ChatGPT](https://metadata.io/chatgpt), [your own assistant](https://metadata.io/developers/) or [on iPhone](https://metadata.io/iphone).Campaign execution across 12 channels. Account and channel availability apply.Your connected accounts and organization permissions determine access. > Metadata has been a gamechanger for us. It has saved countless hours by centralizing our campaigns across multiple platforms and connecting to all our internal systems, tracking influence across leads, pipeline, and revenue. Kim Storin, CMO, Zoom · [Customer story](https://metadata.io/customers/zoom) Eight walkthroughs. Under a minute each. ### Customer stories From our published customer stories. ## See the platform at work. Eight short walkthroughs. Each video is 56 seconds. | Demo | What it shows | Recording context | | --- | --- | --- | | [Creative generation](https://metadata.io/media/homepage-demos/20261022-v1/01-creatives.mp4) | Eight creative concepts in square, landscape and portrait. | Eight concepts shown in the recorded walkthrough. | | [Audience creation](https://metadata.io/media/homepage-demos/20261022-v1/02-audiences.mp4) | Six segments built with company, role, technology and CRM filters. | Saved audience drafts. The product flags incomplete seniority coverage. | | [Campaign builder](https://metadata.io/media/homepage-demos/20261022-v1/03-campaign-builder.mp4) | LinkedIn, Meta and Google Ads, with five ad formats and multiple offers. | The campaign shown is a saved draft. | | [Campaign analytics](https://metadata.io/media/homepage-demos/20261022-v1/04-analytics.mp4) | Compare channel results, time periods, leads and pipeline. | Existing account data, separate from the demo campaign. | | [Optimization review](https://metadata.io/media/homepage-demos/20261022-v1/05-optimization.mp4) | Review the evidence, inspect a recommendation and dismiss it. | Recorded October 21. Shows recommendation review and dismissal. | | [Enriched leads](https://metadata.io/media/homepage-demos/20261022-v1/06-enriched-leads.mp4) | Open enriched leads and trace their campaign source. | Personal contact details are blurred. | | [Account journey](https://metadata.io/media/homepage-demos/20261022-v1/07-account-journey.mp4) | Follow account activity through ads, visits and opportunity milestones. | Existing account activity and opportunity data. | | [Landing pages](https://metadata.io/media/homepage-demos/20261022-v1/08-landing-pages.mp4) | Review a generated page on desktop and mobile. | A hosted page created during the product demonstration. | Compare your campaign decisions with the [2026 B2B advertising benchmarks](https://metadata.io/benchmark-report-2026). ## Build the campaign and run it in one product. metadata.io connects audience creation, campaign production and autonomous execution, so your team can direct the work instead of assembling it across tools. ### Create the target audience where you run the campaign. Build B2B audiences inside metadata.io and use them on their own or with campaign execution. ### Create landing pages, ad creatives and commercials. Give metadata.io your campaign direction. Its agentic workflow produces the assets with almost no manual setup. ### Run and optimize across 12 channels. metadata.io sets up, runs and optimizes campaigns programmatically. Your team controls the goals and budget. ## More return. Lower cost per opportunity. See the outcomes reported in our published customer stories. ### ROI increased from 3.26× to 9×. Campaign automation and daily bid optimization. ### Reported pipeline ROI. Audience targeting, campaign execution and CRM-connected reporting. Connect campaign spend to the pipeline it creates. ### Lower cost per opportunity. Experiment optimization and automated budget allocation. Charts show the outcomes in each linked case study. Each company’s metric is shown separately. ## Set the goals. Keep control of the work. Your team chooses the budgets and approval requirements. Account permissions and configuration govern available actions. ### Let configured optimizers do their work. Optimizers adjust bids and budget allocations toward your goals within your account settings. ### Review new campaigns before launch. Inspect the audience, creative, landing page and budget together. A saved draft is a separate step from launch. ### Set caps and pacing. Budget groups define spend limits and pacing. Automatic application and pause settings depend on your configuration. [Review security and compliance](https://metadata.io/trust-compliance) ## See the companies behind zero-click engagement. See which companies view, engage with or convert on ads, including accounts that never fill out a form. Use the account journey to guide campaigns and sales follow-up. ### Company-level ad signals See which companies view, engage with or convert on your ads, including activity without a form fill. ### Company engagement Review company-level ad views, engagement and conversions alongside CRM pipeline. ### Give sales account context Use company-level ad engagement to prioritize accounts and give sales useful context for follow-up. ### Account Journey Timeline Company-level ad views, engagement and conversions in a timeline per account. ### Multi-Channel Consolidation See engagement across LinkedIn, Meta, Google, your website and CRM in one view. ### Retargeting audiences Use company engagement to decide which accounts to target next. Company-level insights are part of the same metadata.io product. Review your reporting scope in the demo. ## Run campaigns across 12 channels. Create your audience and assets in metadata.io. Let AI set up, run and optimize the campaigns programmatically. #### Facebook Meta Ads #### Instagram Meta Ads #### LinkedIn Sponsored Content #### X (Twitter) Promoted Ads #### Reddit Promoted Posts #### Google Ads Search ads #### Microsoft Bing Bing Ads #### ChatGPT ChatGPT Ads #### Display Programmatic display #### CTV Connected TV #### OOH Out-of-home #### Audio Audio ads Your ad accounts. Your ChatGPT. ## Metadata in ChatGPT. Ask about performance. Build your next audience. Take action in your connected ad accounts, right from ChatGPT. I found **3 campaigns** with spend and no conversions in the last 14 days. Would you like to review the campaign details? Illustrative workflow. Use your connected account to run your own. Connect your Metadata account in ChatGPT to get started. Your account permissions apply. ChatGPT is a trademark of OpenAI. MetadataONE is an independent plugin, not endorsed by OpenAI. ## Take action from your iPhone. Use 170+ MCP tools connected to your company's advertising accounts. Create landing pages, build target audiences, generate creatives, and set up draft campaigns from your phone. For existing MetadataONE customers. iOS 17 or later. ### Create the campaign assets. Build landing pages, target audiences, and ad creatives through the tools connected to your accounts. ### Review before you approve. Review campaign plans with their budget, audience, and context before making your decision. ### Set up the next campaign. Turn your audience, creative, budget, and channel choices into a draft campaign. ## Take action from your iPhone. 60 seconds. Illustrative demo. The video could not load. [Open the video directly.](https://metadata.io/media/mobile-app/metadataone-iphone-actions-v4-60s.mp4) Using the illustrative RelayOps campaign, ask the team to prepare a LinkedIn campaign and save it as a draft. 1. Create a US software audience of revenue leaders at companies with 200 to 999 employees. Open the saved audience and inspect its targeting criteria. 2. Generate a LinkedIn ad for a revenue handoff audit. Open the creative preview and review its headline and “Book your audit” call to action. 3. Create a landing page for the same offer and open its preview. 4. Attach the audience, ad and page to a LinkedIn campaign with an example budget of $150 per day. Review the assembled draft and saved assets. The campaign is not launched. ## Connect your AI agent to the same execution engine. Marketing leaders can run campaigns from the prompt-first interface on this site. Technical teams can connect Claude Code, Hermes, OpenClaw, or a custom agent to Metadata MCP and control audiences, campaigns, creative, budgets, experiments, analytics, and approvals without touching the UI. ## An AI-augmented team at your service. Meet the people and AI specialists behind your campaigns. **12 people. 7 AI specialists.** Hover, focus or tap a portrait to meet the team. ### Henry Mann Managing Director, Marketing Services ### Mei Head of strategy Your main point of contact. Plans campaigns, coordinates the team, and turns goals into work for the right specialists. ### Anthony Viviani Marketing Strategy Director ### Zoe Creative director Creates ad concepts, images, headlines and calls to action using your brand. ### Fernanda Fragoso Performance Marketing Manager ### Muhammad Rafeh Umair Marketing Associate ### Max Audience Lead Builds audiences from firmographics, technographics, intent signals, and retargeting. ### Glaucia Traverzim Sr. Performance Marketing Manager ### Hannah Suan Marketing Associate ### Eva Offers & Promotions Lead Designs the offers and promotions behind each campaign: lead magnets, trials, assessments, and landing-page hooks matched to audience and funnel stage. ### Gabriela Padilha Ferreira Marketing Associate ### Logan Neveau VP, GTM ### Josh Desmarais Senior Production Support Engineer ### Ann Campaign Manager Assembles and launches campaigns across channels. Attaches audiences, creatives, offers, experiments, and budgets. ### Thauane Pacheco Marketing Associate ### Tom Analytics Director Pulls performance data, spots trends, and recommends optimizations tied to funnel movement and revenue. ### Aqsa Sadiq Marketing Associate ### Raj Operations Lead Handles integrations, budget groups, and account setup. Connects your CRM, ad channels, and operational backbone. ### Gil Allouche Founder & CEO ### One metadata.io product. Use it your way. #### Audiences Create the target audiences for your campaigns. #### Campaign execution and optimization Build on your audiences with programmatic campaign management. #### Agentic workflow Delegate campaign production and execution through the app or your AI assistant. [Meet the full Metadata team →](https://metadata.io/company) Rated by Real Users ## Trusted on G2 4.6/5 average rating · **34** G2 badges ## What marketing leaders are saying. "It's the most set-it-and-forget-it thing out there. **Except the agent doesn't forget.**" Charisse, Digital Marketing Lead • Zoom · [Read the Zoom Bid Agent story](https://metadata.io/resources/blog/how-zoom-cut-cpc-by-77-and-boosted-roi-3x-with-metadatas-bid-agent) "...drove **155% increase in pipeline with a 25% lower CPC**..." Natalie Scherer, VP Growth Marketing · LogicMonitor · [Read the Bid Agent story](https://metadata.io/agents/linkedin-bid-agent) "The biggest value is not only allowing me to give good reporting on account level data but also **making it instantly consumable by salespeople.**" Tagg Bozied, Senior Manager of Paid Social • Docebo · [Read the Docebo story](https://metadata.io/resources/case-study/docebo) "In our first month, CPL dropped 88%." Tyler Crumpler, Director of Demand Marketing • Instruqt · [Read the Instruqt story](https://metadata.io/resources/case-study/instruqt-replaces-its-agency-with-metadata) Gainsight reported **70% of manual work eliminated**. Gainsight customer story · [Read the Gainsight story](https://metadata.io/customers/gainsight) "It's the most set-it-and-forget-it thing out there. **Except the agent doesn't forget.**" Charisse, Digital Marketing Lead • Zoom · [Read the Zoom Bid Agent story](https://metadata.io/resources/blog/how-zoom-cut-cpc-by-77-and-boosted-roi-3x-with-metadatas-bid-agent) "...drove **155% increase in pipeline with a 25% lower CPC**..." Natalie Scherer, VP Growth Marketing · LogicMonitor · [Read the Bid Agent story](https://metadata.io/agents/linkedin-bid-agent) "The biggest value is not only allowing me to give good reporting on account level data but also **making it instantly consumable by salespeople.**" Tagg Bozied, Senior Manager of Paid Social • Docebo · [Read the Docebo story](https://metadata.io/resources/case-study/docebo) "In our first month, CPL dropped 88%." Tyler Crumpler, Director of Demand Marketing • Instruqt · [Read the Instruqt story](https://metadata.io/resources/case-study/instruqt-replaces-its-agency-with-metadata) Gainsight reported **70% of manual work eliminated**. Gainsight customer story · [Read the Gainsight story](https://metadata.io/customers/gainsight) "I'd be shocked if not everyone has heard of Metadata because **I'm constantly singing your praises** and passing around reports." Kylee Schreck, Senior Digital Marketing Manager • Nitrogen Wealth · [Read the Nitrogen Wealth story](https://metadata.io/resources/case-study/nitrogen-wealth) "We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch." Riley Timmins, Director of Marketing • Cacheflow · [Read the Cacheflow story](https://metadata.io/resources/case-study/cacheflow) "Spotlight has saved us hours of work cleaning up data and building audiences." Alexander Goodwin, Senior Demand Gen Manager • Fingerprint · [Read the Fingerprint story](https://metadata.io/resources/case-study/how-fingerprint-found-real-ad-impact-and-data-clarity-with-spotlight) "I'd be shocked if not everyone has heard of Metadata because **I'm constantly singing your praises** and passing around reports." Kylee Schreck, Senior Digital Marketing Manager • Nitrogen Wealth · [Read the Nitrogen Wealth story](https://metadata.io/resources/case-study/nitrogen-wealth) "We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch." Riley Timmins, Director of Marketing • Cacheflow · [Read the Cacheflow story](https://metadata.io/resources/case-study/cacheflow) "Spotlight has saved us hours of work cleaning up data and building audiences." Alexander Goodwin, Senior Demand Gen Manager • Fingerprint · [Read the Fingerprint story](https://metadata.io/resources/case-study/how-fingerprint-found-real-ad-impact-and-data-clarity-with-spotlight) ## See Zoom's campaign automation story. See how Zoom centralized campaigns across platforms and connected them to its internal systems. ## Frequently asked questions metadata.io is one product for B2B advertising. Use audiences on their own, add campaign execution and optimization, or delegate the workflow to AI. Target audiences, landing pages, ad creatives and commercials. metadata.io sets up, runs and optimizes campaigns autonomously across 12 channels. Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio. Your team sets campaign goals, budgets and approval requirements. metadata.io runs and optimizes campaigns within your account controls. Yes. Use the agentic app or connect your AI assistant through MCP to work with the same metadata.io product.