---
title: "Zero-click marketing and company insights | metadata.io"
url: https://metadata.io/insights
description: "See which companies view, engage with or convert on your ads, even without a form fill. Review company-level engagement alongside CRM pipeline in metadata.io."
source: metadata.io
---

# See which companies your ads reach, even without a form fill.

See which companies view, engage with or convert on your ads, including accounts that never fill out a form. Use company-level insights to focus your next campaign and give sales the context behind an account.

> Spotlight has saved us hours of work cleaning up data and building audiences.

Alexander Goodwin, Senior Demand Gen Manager, Fingerprint · [Customer story](https://metadata.io/customers/fingerprint)

## Your audience leaves signals beyond form fills.

Zero-click marketing needs a view beyond lead forms. metadata.io brings company-level ad exposure, engagement, website activity and CRM outcomes together so your team can see where interest is building.

## See the companies behind anonymous activity.

### Visitor identification

See which companies from your target audience visited your website and which content they reviewed.

### Audience planning

Use company engagement to decide which accounts to target next.

### Campaign and pipeline reporting

Review campaign engagement alongside pipeline and closed revenue in your CRM.

## See an account's engagement before a form fill.

Review a company's ad exposure, engagement, website activity and CRM history in one account journey.

## Give sales context beyond a lead form.

See identified companies visiting your site and review their engagement across connected channels. Use that context to prioritize accounts for follow-up.

## Use company engagement to guide campaign decisions.

See which companies engage with your ads and use that account context to plan your next audience, campaign or follow-up.

## Connect engagement with pipeline context.

See which accounts engaged before entering pipeline. Review ad exposure, engagement and conversions alongside CRM outcomes, including activity without a form fill.

## One view, every go-to-market motion.

### ABM at scale

Review engagement across your target accounts to decide where to focus campaign effort.

### Sales & marketing alignment

Give sales the context behind an account: pages visited, ads seen and CRM stage.

### Brand engagement and pipeline

Review which accounts engaged with top-of-funnel content before they converted, alongside pipeline and revenue in Salesforce or HubSpot.

### Account follow-up

Use company-level ad views, engagement and conversions to prioritize accounts for sales follow-up.

> The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople.

## Stop leaving your best accounts invisible.

See which companies your ads reach and use that activity to guide campaigns and sales follow-up.