---
title: "Adjusting and Refocusing Your Marketing Strategy"
url: https://metadata.io/resources/podcasts/adjusting-refocusing-marketing-strategy
description: "Demand Gen U podcast on how to adjust and refocus your marketing strategy when plans get disrupted by new priorities."
source: metadata.io
---

In this episode of Demand Gen U, the hosts discuss what happens when marketing plans get disrupted and how to adjust and refocus when new requests and challenges arise.

## Episode Summary

The episode covers the process of prioritizing and refocusing marketing efforts, with practical frameworks for handling the inevitable scope creep that every marketing team faces.

## Key Takeaways

### 1. Leadership Alignment

Get sign-off on your initial marketing plan from the leadership team. The hosts note they made a mistake by not sharing their plan broadly, which left them vulnerable when other teams made requests.

### 2. Strategic Prioritization

Marketing leaders must know how to prioritize and make tradeoffs. Saying no requires having tough conversations about what gets deprioritized, not simply refusing requests.

### 3. Practical Planning

Turn your marketing plan into a calendar and see where it breaks. The recommendation is to use project management tools like Asana, assign priorities and deadlines, and use t-shirt sizing (S, M, L) to identify resource conflicts before they become crises.