---
title: "Creatives vs. Marketers: Can't We All Just Get Along?"
url: https://metadata.io/resources/podcasts/creatives-vs-marketers-cant-we-all-just-get-along
description: "Demand Gen U podcast with Algert Sula on bridging the gap between creative and marketing teams in B2B."
source: metadata.io
---

In this episode of Demand Gen U, **Algert Sula**, founder and CEO of Algert (a creative branding agency), joins host **Mark Huber**, Head of Brand & Product Marketing at Metadata, to explore the common disconnect between marketing and creative teams.

## Episode Summary

The episode dives into why friction exists between creatives and marketers, how these departments can work together more effectively, and what emerging design trends are shaping B2B marketing.

## Key Takeaways

### 1. Respect Design Teams

Avoid vague requests like “make it look pretty.” This kind of direction demotivates designers and makes them feel excluded from strategic discussions. Treat design as a strategic function, not a service desk.

### 2. Strong Copy Drives Design

Quality copywriting provides a foundation for designers to create complementary visuals that work cohesively with messaging. When the copy is strong, design can elevate it rather than compensate for it.

### 3. AI as a Design Trend

Tools like DALL-E represent the biggest B2B design trend to monitor, offering designers efficiency gains and expanded creative capabilities.