---
title: "Metadata Insights - Account-Level Engagement Intelligence"
url: https://metadata.io/spotlight
description: "See which companies view, engage with or convert on your ads, even without a form fill. Connect account activity with your website and CRM data."
source: metadata.io
---

# Metadata Insights

## See which companies engage, even without a form fill

See which companies view, engage with or convert on your ads, even without a form fill. Use company-level activity to prioritize accounts and guide campaign targeting.

## Connect activity across your ads, website and CRM

Some companies see your ads and visit your site without filling out a form. Insights brings available company-level ad engagement, website activity and CRM data into one account view.

## Use account activity to guide your next campaign

### Company identification

See which companies visit your site and compare them with your ICP. These company-level signals help you prioritize accounts; they do not identify every anonymous visitor or establish buying intent.

### Dynamic audience enrollment

Automatically enroll accounts into paid media campaigns based on the engagement criteria you set.

### Revenue attribution

Connect brand awareness and retargeting activity with pipeline and closed revenue in your CRM.

## Follow the account journey

Review available interactions across your paid channels, website and CRM in a chronological account timeline. Use changes in engagement to guide sales follow-up and campaign targeting.

## What teams use Insights for

### Build and refresh account audiences

Define your ICP and engagement thresholds, then let Insights build and refresh the account lists that feed your campaigns.

### Give sales context for account outreach

Give your sales team a view of available account activity, including website visits, ad engagement and CRM history.

### Measure engagement before a form fill

See which companies engage with your ads before entering pipeline. This company-level view supports zero-click marketing measurement alongside your CRM data.

## Customer Success Stories

> "Spotlight has saved us hours of work cleaning up data and building audiences. Plus, in just three months, we uncovered millions of dollars in opportunities across platforms like Facebook, LinkedIn, and Reddit that we couldn't visualize before."Alexander Goodwin, Senior Demand Gen Manager, FingerprintRead the Fingerprint case study

> "The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople."Tagg Bozied, Senior Manager of Paid Social, Docebo

Looking for step-by-step plays? See the [Spotlight playbooks](https://metadata.io/spotlight/playbooks).